A three-ad campaign for a flooring store created for the Hillock Bursary competition. Target audience of females who are married with children, and living in their first suburban home, or are empty-nesters who are renovating. The ads romanticize interior decorating, which is attractive to the target audience, who see the home as an important extension of themselves, and a vital aspect of their self-image. Pricing of products is fictional. Design and copy my own.