A theoretical campaign for Zak’s Diner in the Ottawa Market. The idea is to remind an audience of 17 to 27 year olds that Zak’s is open 24 hours, and it’s an awesome spot in Ottawa to grab food.

The retro theme is unique, and it positions Zak’s as a fun place for young people.

Copy is an existing Zak’s tagline. Design and Photoshop my own. Concept by Blair Charbonneau.