Project ads created for Fibre1, directed at an audience of 18 to 24 year old males.

The executions that include photos are for print in Sports Illustrated and Maxim Magazine, while the other ad is a washroom poster to be placed in post-secondary institutions in major Canadian cities.

Our team will be presenting these and many more executions to Cosette in Toronto on Thursday.

Copy by Blair Charbonneau (check out that tagline!), design and art direction my own.