Three executions of a branding campaign for Lantic Sugar. This company has a great logo, but little brand presence. Most people have no idea what brand of sugar they buy, since Lantic and its main competitor have similar brand colour schemes. The use of the red dot and stark layout makes Lantic stand out as a specific brand.

Concept, design, and copy my own.

Borders added to indicate page edges. Do not appear in final creative.